The creativity never stops because it’s in you and the drive to always be doing better keeps you going forward. So my creativity is always stimulated, whether it’s from a girl in the street, an art exhibition, a book, or an image on Instagram. To be head of design is great because it gives me the chance to express myself every season. How are you keeping creative and inspired these days? Any new obsessions? Yes! The moment the customs will open, I’m coming for work appointments and also to see many friends. I know you love New York! Do you have any visits planned? My Montblanc/MarcNewson pen, my Tata Harper Shimmer Cream, and RMS lip color. You will always find my AirPods, a Moleskine weekly agenda that I still use even if I have everything on my iPhone. For next summer, an amazing raffia material and a cognac color will be introduced to the collection, and also a Swarovski beaded version, which will be limited edition just for the U.S. Every season there will be new versions, but not new sizes. Le Cecilia bag hit stores on September 8 and it has been a huge success, so we need to reorder some colors as they will become permanent in our future collections.
ZADIG AND VOLTAIRE USA UPDATE
Will you continue to update this bag every season, or introduce it in new silhouettes, sizes, shades… And, of course, it’s a big honor to have this bag named after me.
The bag is made of an eco-friendly vegetable leather in natural colors as black or brown, and also comes in patchwork versions in suede. It’s a bag that is chic but effortless at the same time you can wear it on the shoulder, carry it in your hand, or crossbody thanks to the buckle which is like a broken buckle but also the shape of a C. It expresses the history of Zadig & Voltaire’s cool attitude, mixed with my Scandinavian origins and the future of Zadig. It’s our new bag that just came out in September. With a glass of rosé wine in hand and the sounds of the beautiful French-Canadian artist Charlotte Cardin who performed for us.Ĭongrats on the launch of Le Cecilia bag-what do we need to know? What was also important to me post-COVID was that every guest would enjoy themselves and share a feeling of a collective holiday moment at the French Riviera. Zadig & Voltaire is actually the only brand that has ever succeeded in privatizing that place. I wanted to express a feeling of happiness and liberty, so my production team knew that there were no other options. My collection was made with Club 55 in my mind, with the memory of all the cool and beautiful women who have passed by that beach restaurant. Tell us about Club 55, where the digital show was filmed. And always throw on a men’s blazer over your shoulders! When you wear a feminine dress, don’t wear too much makeup and make it less dressed-up by wearing the dress with cool boots or sneakers instead of high heels. What are your styling tips for making girly pieces look edgy and cool? For this season, it will be my crinkly leather, printed silk, and animal printed leather for the accessories. My materials are often the same every season because I like to reimagine good basics. What type of materials are front and center in this collection? I’m still in love with that man! I even made a shape of very long straight jeans for women called Clint in his honor. And my reference has always been and will always be Clint Eastwood. It goes back to wearing cowboy boots, and even hats, when I was younger. What do you love about cowboy culture/the wild west?
Life is actually a long adventure, with great moments, challenging moments, and moments just for yourself. This past weekend, I had a beautiful adventure going away to the village of Crillon Le Brave for yoga with my girlfriends. Tropez, with the risk of pouring rain, was a huge challenge! I really wanted that moment to be memorable for every journalist and influencer that had flown in for the day-to spend a perfect moment, like you would do on a summer weekend with friends. To plan our summer show on the beach of the iconic restaurant Club 55 in St. September was such a busy month that I feel my whole month was a pure adventure to finish everything that I needed to do. What have you been up to recently? Any fun adventures? Tropez, The Daily caught up with the fashion maven to hear what’s making her tick these days. Shortly after the Spring Summer ’22 show took place in St.
And so, it makes perfect sense that the label has unveiled Le Cecilia Bag in her honor. It’s been a busy time for Cecilia Bönström, Zadig & Voltaire’s stylish artistic director whom also happens to be the perfect poster child for the brand.